Whether you're a startup, scale-up, or enterprise business, you need to be intentional about your inclusivity. You’re awesome, why not share that awesomeness with as many people as possible.

Did you know that you’re alienating potentially amazing customers through your tone of voice, your imagery, and your branding?

It’s incredibly important to be your authentic badass self with your brand, but you also need to consider who you’re talking to and how people will respond to it.

For example, if your website doesn’t meet accessibility standards, you’re telling people they don’t even deserve to use it.

Sometimes it’s hard to tell if what you’re doing isn’t being received well, especially if you’re not part of a diverse team. So we need to work harder, to make sure we’re more accessible and inclusive.

In this talk, we’ll explore ways that you might be alienating people with your marketing - as some of them can be quite surprising. I’ll share some top tips on how to improve your inclusivity, and you’ll leave with some cool actionable things you can do to level up your messaging.

Session takeaways

• An eye opener into how alienating your marketing can be
• Some top tips on how to be more inclusive
• Actionable things you can do to level up your messaging

Bio

Lyssa is a marketing badass.

She is the founder of Kraken Marketing, an agency based in Cornwall that primarily works with tech companies. They use Agile methodologies and data-driven marketing to help businesses level up their marketing.

Lyssa loves helping brands grow and develop by finding their niche and getting them in front of the right people. She lives, sleeps, and breaths a brand when she works with them - obsessive fangirl over here!

Note: Speaker information is subject to change