We can use our existing data to build a strong social media community and create content that resonates with that audience.

Utilizing information from Google Analytics and other insights, businesses and brands can gain a deeper insight into their audience and look at the data in new ways.

Session takeaways

• New perspectives on data / social media
• Actionable next steps to engage with their existing and new audience members
• Best practices for using data / social media to connect customers with their brands

Bio

Talk to Diana about SEO, SEM, Social Media, Digital Marketing strategy or wine — she’s done it all… and she loves to talk shop.

Diana is the Social Media & Community Manager for the SEO division of Semrush and has been a digital marketer for 15 years. Working with businesses of all shapes and sizes, her extensive digital marketing background and with a theatrical background, all make Diana a terrific educator in the industry.

Before working with Semrush, Diana headed up the entire Search Engine Marketing team for a large company then transitioned to the Digital Marketing Director for a boutique marketing agency.

A Virginia native, she’s now living in Texas. You can find Diana Tweeting regularly about SEO and the search engine marketing landscape as well as her other favourite topics: wine, movies and TV.

Note: Speaker information is subject to change